Wireless communication today seems to know no bounds. What the hottest innovation was last year may not appear so fresh anymore in just a couple of months. Mobile messaging used to be exclusively about sending simple text messages to your friend or a member of your family. But now short messaging service (SMS) has become a favorite marketing tool for businesses. Some companies even search for an SMS gateway provider to help them set up a text messaging solution to further tighten their relationship with their customers.
But before you scout for your own provider, you need to check what you can really get from gateway solutions.
Those who offer this communication tool usually provide different packages from which you can choose the one that’s best suited for your concerns in your company. Generally, the solutions offered will enable you to use any computer application to send and receive text messages sms gateway . Using their gateway infrastructure, the solutions provider customizes a program that would address the various communication requirements of your company.
An email to SMS gateway allows you to send text messages faster as you will be typing and formatting everything in your computer, instead of using your mobile phone, most of which have typing pads that are too small for comfort.
Centralization of marketing communication efforts is another advantage you can get from gateway solutions. Your marketing personnel don’t need to enter individually customer contacts just so your staff can greet them, invite them, or send whatever message needs to be delivered. You can use your company’s consolidated customer database in sending messages. In this way, the process is faster and can be monitored by your company more easily.
A web SMS gateway solution also enables the company to use its chosen computer applications to send out text messages. If you’ve already been using any program in sending out your emails, you can easily SMS-enable it through the help of a gateway provider.
Many companies are including text message sending in their marketing programs, because it’s found to produce high response rates among all other media of marketing. Customers have come to appreciate well-planned and well-composed text messages mainly due to their personal appeal. The usual customer hotline calls in some companies are now minimized due to the Q & A text messaging made possible by SMS gateways.
Indeed, gateway solutions offer many advantages and functions for companies. In fact, they’re not just for marketing but also for other business areas like employee relations, IT, and even finance.