Customers Prefer Ethical Designer Jewellery

Cibjo, the World Jewellery Confederation, reports that designer jewellery must be produced by a company which demonstrates corporate responsibility if it is to satisfy the needs of the modern consumer.

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The Responsible Luxury report showed that designer jewellery customers are now more likely to buy products based on their values and beliefs because the economic downturn has forced them to reassess their lifestyles.

A survey by Time Magazine discovered that nearly 40 per cent of American consumers bought a luxury fashion good last year because they supported the political and social beliefs of the company behind it.

President of the Cibjo Marketing and Education Commission Jonathan Kendall said: “The days of talking about corporate responsibility are fast coming to an end buy gold in dubai . In the future CR should become an invisible part of day to day business practice.

“Ultimately this will lead to the best, most admired, most influential and most profitable businesses being the ones who exploit not the population and planet, but the opportunities to improve them.”

Concerns about the production of designer jewellery were raised by the Hollywood movie Blood Diamond which showed the terrible conditions faced by people who are forced to work in the diamond fields of Sierra Leone.

One movie goer told that they would think twice before buying designer jewellery in the future because of the emotional impact of the Leonardo DiCaprio film.

She said: “My opinion of the diamond industry changed slightly for the worse. I would not want any money I spend on diamonds to go to the wrong people and there does look like a lot of inappropriate dealings with regard to Africa’s diamonds.”

The Neolithic era marked the beginning of wearing charm jewellery pieces. Men from this period picked up stones and made them into small pieces of charms that can protect them against their enemies. Then, they became popular to Egyptian Pharaohs. These people wore charms to drive away evil spirits. During these times, wearing of charm bracelets and jewellery necklace also evolved.

The Romans had its own share of history in the wearing of jewellery charms. Back then, some men adorn themselves with fish charms known as the ‘ichthys’. These charms were kept inside their pockets and they bring them out so that they will be allowed to enter a room for forbidden worships and activities usually made by Christians. Add to this fact, golden amulets containing some Jewish laws were also used by Jewish scholars.

Knights of the Renaissance era were also seen wearing different types of charms. They would use ladies’ favours which they wrap around their wrists and they consider these their charm bracelets. The favours, made out of cloth, had their embroideries and jewels on them.

The doors also opened for the wearing of dangling charm jewellery as popularised by Queen Victoria. Her collection contained a combination of fine silver jewellery and gold jewellery. These were designed using a couple of inspirations from what was taking place around the queen’s royal palace.

Of course, who would forget that part in history when soldiers from World War II bought trinkets as presents for their loved ones? They brought these pieces back home after European craftsmen made very nice details in these pieces using metals carved with some of the most famous items in town. This noble act of these ‘modern day warriors’ paved the way to the opening of jewellery sale shops in the US. Since then, more and more jewellery necklace and jewelry accessories were sold to the public.